LA Cinémode is a place to study and celebrate the collision of two supercharged industries– fashion and cinema. Film by film, fit by fit, this is a new digital fashion archive to titillate your sense of style, venerate visions of the past, and inspire the future of sartorial culture.
Fashion is no longer seen as frivolous, nor as a solely feminine pursuit. It’s a visual language and a culture of communication. Whether you curate your look or intentionally do not, your clothes have something to say.
Nowhere is this more true than in the magical realm of cinema. The art of costuming is central to any story on film. Books are purely narrative, and photography is purely visual. Filmmaking is a marriage of the two. A solid screenplay is just as important to the prowess of a film as its visual elements. Clothing and adornment are the first things that define a movie character.
Technically garments worn in film are considered costumes. Costume design and fashion design have different objectives, though at their core, serve similar purposes. Costume designers have the great feat of alluring the audience to believe in a film’s characters. Costume design is aimed at selling you the personality of the character wearing it. Fashion design is aimed at selling you the garment itself, and sometimes the social implications attached to said garment.
Though fashion design and costume design are distinct, there HAVE been some exhilarating crossovers. Fashion designers are inspired by cinema. Costume designers are inspired by past, present, and futuristic fashions. Some of the most iconic fashion designers have even taken on the role of costuming a film, like Jean Paul Gaultier, Rodarte, Schiaparelli, Courrèges, Givenchy, Balmain, and Tom Ford, to name only a few. You can expect detailed accounts and explorations of these instances on LA Cinémode.
LA Cinémode aims to place something that is often intended to blend into the landscape (costume design) and make it as exciting and inspiring as Rihanna at the 2014 CDFA Awards (FASHION, BABY). It’s time to archive past looks in cinema so the future of fashion can keep reinventing itself. Who knows, you might even try on a new character to see how it fits. Looking forward to all the film ‘fits our future holds.
In Jacquemus’ name we pray, amen.